Paper & Plan Co.

When a product goes viral, it needs imagery that keeps the momentum alive. Paper and Plan Co.’s Playtime Pads are loved by parents for making screen-free fun simple, and we created styled flatlays to do double duty: clean enough for Shopify listings, but also fun and eye-catching for Instagram, email, and beyond. This kind of versatile content means one shoot = multiple uses, giving their brand consistency and their product the spotlight it deserves.