One of the biggest misconceptions I hear from product-based business owners is that every new product requires dozens of different photoshoots.
The truth? A well-planned product photography session can create an entire library of content from a single product launch.
Recently, I had the opportunity to photograph three sets of glow-in-the-dark climbing holds from Everett & Avery Co.'s newest Aurora Collection. If you're not familiar with Everett & Avery Co., they're known for creating beautiful climbing holds designed to inspire movement, adventure, and imaginative play for kids.
When these products arrived, I knew we wanted to create more than just updated listing photos. I wanted to build a gallery that would support their website, social media, email marketing, advertising campaigns, and future product launches.
Great product photography isn't just about showing what a product looks like, it's about showing how it fits into real life.
Every Product Needs More Than One Type of Photo
When shoppers land on a product page, they're looking for different things.
✔️ See exactly what they're buying
✔️ Find out how the product works
✔️ Help visualizing it in their own home
That's why I always recommend a mix of image types whenever possible.
For the Aurora Collection, we started by updating Everett & Avery's product listing images with fresh flat lays and creative product-focused photographs. These clean, polished images are perfect for e-commerce listings because they clearly show colors, shapes, and details without distractions.
Listing images are essential… but they only tell part of the story.
Lifestyle Images Help Customers Picture the Possibilities
One of the most powerful ways to sell a product is to help customers imagine using it. That's where lifestyle photography comes in. Rather than simply photographing the climbing holds on a plain background, we installed a climbing wall to create realistic lifestyle imagery.
Seeing the holds installed on a wall immediately helps customers understand scale, functionality, and how the product might look in their own space. So instead of wondering, "What do I do with this?" they begin imagining where it could fit into their home, playroom, or climbing space. That emotional connection is often what turns a browser into a buyer.
Why Modeled Product Photos Matter
One of the biggest challenges of selling online is helping customers understand a product without physically interacting with it. That's why modeled product photography is so valuable.
For the Aurora Collection, we captured images of children actively using the climbing holds. These photos show movement, interaction, and real-world use.
They answer questions before customers even ask them.
✔️ How large are the holds?
✔️ How are they used?
✔️ What age range might enjoy them?
✔️ How does the product function when installed?
Modeled images remove uncertainty and build confidence… and confident customers are much more likely to purchase!
Creating Content That Works Beyond Product Listings
One of the things I love most about this session is how versatile the final gallery became.
From just one product line, Everett & Avery now has imagery they can use across multiple marketing channels.
✔️ The clean product shots support their website and e-commerce listings.
✔️ The creative flat lays work beautifully for social media content.
✔️ The lifestyle images help tell a story and showcase the product in action.
✔️ The modeled images provide engagement-driven content that feels authentic and relatable.
Instead of creating content for one purpose, I created content for their entire marketing ecosystem. That's the power of strategic product photography.
One Shoot, Months of Marketing Content
Many brands think they need constant photoshoots to stay relevant when in reality, all they need is a strategic gallery.
When your product photography includes listing photos, lifestyle images, modeled content, and creative detail shots, you walk away with months of content ready to use across your website, social media, email marketing, Pinterest, advertising campaigns, and more.
That's exactly what we set out to create for Everett & Avery's Aurora Collection. Not just beautiful photos… but a content library designed to work hard for their brand long after the shoot is over.
Ready to Create More From Your Next Product Shoot?
The most successful product shoots aren't measured by how many photos you receive—they're measured by how many ways you can use them. Strategic product photography creates a complete content library that supports your website, social media, email marketing, advertising, and future launches.
That's the kind of gallery that continues working for your brand long after the session ends. Are you ready for the same success? Click below to book your product photography session, and let's bring your next launch to life.
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