When people think about product photography, they often picture one thing: a clean photo of the product on a white background.
And yes, that photo is important, but if that's the only type of image your customers see, you're leaving sales on the table!
Recently, we had the opportunity to photograph Dreamroo's newest Flex Bento Box, and it was the perfect reminder that the strongest brands don't rely on just one style of photography. They use a combination of clean listing images, lifestyle content, and video to guide customers through every stage of the buying journey.
Even better? Dreamroo is a woman-owned and veteran-owned small business, making this partnership even more special. Supporting businesses like Isabel's is one of my favorite parts running The BuildHer Co.!
The Photo That Helps People Shop
The first image a customer usually sees is your product listing.
Its job is simple: clearly show the product. No distractions. No clutter. Just a clean, polished image that helps shoppers understand exactly what they're getting.
For Dreamroo's Flex Bento Box, we created updated flat lays and listing images that highlighted the beautiful color, the compartments, and the sleek design. These are the photos shoppers expect to see when they're browsing your website, Amazon storefront, or Shopify listings.
They answer questions like:
✔️ What does it look like?
✔️ What color is it?
✔️ How is it designed?
✔️ What features does it have?
These photos help people shop.
However, they don't always convince someone to click "Add to Cart" as soon as they see it.
The Photo That Helps People Buy
Once someone understands what your product is, they need help imagining it in their own life.
That's where lifestyle photography comes in. We filled the Flex Bento Box with colorful snacks and healthy lunch favorites to show exactly how families can use it every day.
Suddenly, customers aren't just looking at an empty lunch container.
✔️ They're picturing packing lunches for school.
✔️ They're imagining easier mornings.
✔️ They're seeing healthier snacks for their kids.
✔️ They're imagining their child opening this lunchbox at school.
That's the difference.
Lifestyle photography creates an emotional connection that helps customers move from "That's nice" to "I need that” which is crucial for your online sales platform.
The strongest e-commerce brands understand that both types of images matter. Listing photos build clarity, lifestyle photos build desire, and together, they tell a complete story.
Video Content Brings Your Products to Life
Photos are only part of the equation. Today's customers also expect to see products in action.
Along with photographing Dreamroo's Flex Bento Box, we also created user-generated content (UGC) that showcases the product through video. Short-form video gives potential customers another layer of confidence by showing how the product looks, feels, and functions in real life.
Whether it's packing a lunch, opening compartments, or simply seeing the product from different angles, video helps answer questions before they're even asked.
If you've been wondering whether your brand needs video content, the answer is almost always yes.
Video creates movement → Movement creates engagement → engagement leads to conversions
If you'd like to see one of the videos we created during this session, check out the reel here on Instagram! It gives you a behind-the-scenes look at how strategic product videos can help bring your products to life.
The Best Part? We've Been Using It Ourselves.
One of the sweetest surprises from this session? Isabel generously let us keep one of the Flex Bento Boxes after the shoot, and it has quickly become one of our favorite products in our own kitchen.
As a photographer, I get to work with a lot of amazing products, but it's always extra meaningful when something becomes part of our everyday routine.
The Flex Bento Box has been perfect for packing lunches, organizing snacks, and making meal prep feel just a little easier. It's one of those products that's just as practical as it is beautiful.
If you've been thinking about trying one for yourself, Isabel was kind enough to share an exclusive discount with our community!
Use code BRIANNAWELLMAN at checkout for 15% off your Dreamroo order!
I genuinely think you'll love it as much as we do.
Build a Brand That Does Both
Every image has a job. Some photos help customers understand your product, others help them imagine using it. The brands that consistently grow online know they need both.
At The BuildHer Co., we create strategic product photography that goes beyond beautiful images. We provide clean e-commerce listings and lifestyle photography, modeled content, and engaging UGC videos, every session is designed to give you a complete content library that supports your business across your website, social media, email marketing, Pinterest, and advertising.
If you're ready to create product content that doesn't just look beautiful but helps your customers confidently click "Buy Now" as soon as they scroll your site, click below to book your product photography session. Let's create content that works as hard as you do.
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